WebOct 10, 2014 · "The Greenpeace campaign uses the Lego brand to target Shell. As we … WebIn July 2014, Greenpeace launched a global boycott campaign to persuade Lego to cease producing toys carrying Shell's logo in response to the oil company's plans to drill for oil in the Arctic. Lego's partnership with Shell dates back to the 1960s, although a fictional oil company called Octan featured as the corporation headed by the villain ...
Lego ditches Shell after Arctic oil protests - CNNMoney
WebOct 9, 2014 · The decision ends a marketing contract between Lego and Shell that began in the 1960s with Lego toys being distributed at Shell petrol stations in more than 25 countries. The deal is valued at $110m (68m). Greenpeace is claiming a victory, claiming that brands such as Lego should choose their partners “more carefully”. WebOct 10, 2014 · Greenpeace said Shell has been using Lego to build brand loyalty with … derrick ritter \u0026 williams seneca sc
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WebOct 9, 2014 · Greenpeace activists staged a three-month campaign against Lego's marketing relationship with Shell. Lego is set to ditch a 50-year relationship with Shell after coming under intense... WebOct 11, 2014 · The Greenpeace campaign focuses on how Shell operates in a specific part of the world. We firmly believe that this matter must be handled between Shell and Greenpeace. We are saddened when... WebOct 9, 2014 · Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ News Corp is a global, diversified media and information services company focused on creating and distributing... derrick road atlanta